Measurement

Mercury differentiates itself through the use of data. When we design strategies and build direct marketing programs with our clients, it all begins with data. 

• How well do you know your customer?
• Do you have an up to date, detailed customer profile?
• If not, what information are you sitting on right now?

Once we know what data is available, we architect a high performance direct marketing program that gets results. Taking a fresh look at data and analyzing it correctly helps our clients get exceptional results across a number of direct marketing focus areas, including:

• Acquisition
• Retention
• Loyalty
• Upsell
• Engagement

Better Data, Better Results

Our method is to help enhance or even rebuild the company’s approach to collecting, managing and analyzing customer data. The value of this cannot be understated. Industry research has demonstrated consistently that intelligently applying analytics toward a direct marketing effort increases positive results sometimes by an order of magnitude.

We take an incremental approach to deepen and enhance our clients marketing databases and always integrate the experiences and findings of one campaign into the design and strategy of the next one. It’s best practice for some, but it’s common practice for Mercury.