Execution
Mercury knows how to execute, regardless of the channel or approach. Many of our referrals come from clients who are unsatisfied with their existing vendor. We are proud of our long standing customer relationships and we know they exist because we deliver, with quality, on every engagement. Great execution is about transparency and solid project management, regardless of the tool or technique being used.
Our engagement model, which ensure quality and consistency, has four key steps:
· Discovery
· Strategy
· Execution
· Measurement
Tools and Techniques
Direct mail
Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. By tracking and analyzing your results, you’ll see what's working and can make adjustments to future campaigns. At Mercury, we've been handling mailing services in-house since 1953. Our knowledge of postal regulations and specifications allows us to achieve maximum savings for every customer. From design specs, to mailing list hygiene, to USPS paperwork, postage and delivery, our expertise saves you money and increases the effectiveness of your marketing efforts.
Offset Printing
For larger print runs, nothing beats the quality and economy of offset printing. With our traditional offset printing services including multi-color perfecting, we have the capabilities to print almost any type of job to exacting specifications, so each attention-grabbing piece looks its best. Our ability to print 6-color plus coating and 4/2 perfecting means Mercury can handle even complex jobs with speed and ease. Printing in-house gives you the security that the process remains on track, shortening the timeline while cutting costs. Mercury provides a complete solution, from pre-press through mailing, adding value and ensuring results.
Laser Imaging
Our lightning-fast, variable data and four-color laser printing delivers addressing, personalized imaging and personalized membership cards for a true one-to-one marketing program at a competitive price. With the capability to print roll-fed up to 15,000 sheets per hour with personalization on every piece, we can create custom-marketing solutions with the fast turn around required for today’s instant gratification consumer.
PURLs
This cross media technology marries the effectiveness of targeted direct mail with the power of the Internet. pURLs drive customers to individual micro websites, were you are able to offer additional information about your product and capture valuable customer data. By collecting customer information and automatically incorporating that data back into the campaign, pURLs create an open conversation between a company and its customers, while increasing response rates and marketing ROI.
Email
When used correctly, e-mail marketing is an effective and affordable way to correspond with your customers. E-mail marketing can also bridge the gap to your direct mail campaigns. Mercury understands what it takes to execute a successful email marketing campaign. We work with you to create a message that will resonate with customers and keep them wanting more. Use this tool to retain your current customers or gain new ones.
Web-to-Print
Mercury offers its clients the most advanced communication tools in the market. Mercury’s Web-to-Print solution brings together your digital marketing content and commercial print production. This system provides a central on-line fulfillment/ print management center for businesses and their associates. Our custom OrderDesk is branded to your business and allows users to drill down an unlimited hierarchy of categories and products. Orders can be designed, proofed and placed on-line in a few simple steps. They are then automatically uploaded, printed and processed for delivery to you or the post office for mailing. The built-in reporting tools let you to pull comprehensive, fully customizable reports to manage budgets or analyze ROI.
Data Card
Mercury’s data card provides companies with powerful solutions for one-to-one membership marketing. Our systems automatically print highly personalized messaging for each cardholder, marry plastic cards to a carrier and insert, ready for mail. New print finishing systems also allow us to create, attach and package gift cards, telecom cards and other consumer deliverables in a productive inline operation.
